It was founded after Google acquired Pyra Labs in February 2003. The following month, on March 4, 2003, Google Chairman and CEO Erick Schmidt announced a targeted content advertising service called AdSense. To support the AdSense program, on April 23, 2003, a month later, Google acquired Applied Semantics, whose technology powers the AdSense service. History of Google AdSense Since AdSense's inception, the AdSense for Content unit only supported English and several languages in Europe, the Middle East, and East Asia, as well as one Southeast Asian country: Thai. However, on February 1, 2012, Google officially announced that Indonesian was now supported for displaying AdSense for Content ad units. Previously, Indonesian was only supported for AdSense for Search units. AdSense for Content now supports 36 languages worldwide. On November 7, 2012, Google announced an update to the AdSense application process for new publishers registering for AdSense through a hosted partner, meani...